The Marketing Content Writer is responsible for creating and curating content for social media, the blog, newsletters, and emails. This position also leads initiatives that grow our social audiences, increase engagement on the blog, while overseeing virtual marketing events, giveaways, and contests. This person also creates and maintains AMO collateral, ensuring that collateral is up to date. Collateral includes but is not limited to proposals for partnerships and hospitals, brand guidelines, and any AMO marketing assets.
Essential Functions:
- Lead social media strategy, including post content, giveaways, panels, and other events with the goal of raising brand awareness, increasing audience engagement, and growing the number of AMO followers
- Oversee blog strategies, which includes both the creation and curation of post content
- Oversee content strategies that are implemented appropriately across varying channels (i.e., social, email, blog, etc.)
- Create new campaigns and initiatives to increase users and applicants
- Collaborate across AMO departments and partner organizations to create content that is educational and inspirational
- Write and curate email, newsletter, and workflow content that is creative and engaging
- Coordinate with key stakeholders when launching new campaigns, giveaways or events, ensuring all parties are informed and have all necessary details
- Provide new ideas for content based on visitor engagement and inquiries
- Respond to tickets in a timely manner, ensuring projects move along and stakeholders are updated
- Continue to develop market personas and the AMO brand voice, learning about our audiences and developing content that meets unique audience inquiries and demands
- Other tasks as assigned
Apply here https://www.amopportunities.org/careers
